Payroll & HCM
AgencySmart now offers payroll & HCM (Human Capital Management) services through our partnership with Custom HCM, a consulting firm with payroll and HR software platform serving over 5 million employees across the country. Learn more about these solutions at www.customhcm.com.
Through this partnership, AgencySmart users gain access to multiple powerful suites of integrated HR, payroll, and workforce management solutions—all while allowing you to retain full control of your client relationships and keep competitors out. Plus, you can earn commissions on every service your clients use.
Why Should I Partner with a Payroll Company?
- Generate Consistent Revenue Through Payroll PartnershipsPartnering with a payroll company creates an additional stream of income for brokers. Many partnerships include referral incentives, shared revenue, or residual commissions that provide steady, recurring earnings. By offering payroll as part of your solution, you can expand beyond one-time insurance commissions and turn every client into a long-term revenue opportunity.
- Strengthen Client Retention With Integrated ServicesWhen clients can manage payroll and benefits in one connected system, it saves them time and reduces errors. Payroll integration simplifies benefits administration, keeps data accurate, and minimizes frustration during enrollment or renewals. Brokers who deliver this streamlined experience stand out as indispensable partners and enjoy higher client retention.
- Reduce Risk and Compliance Issues for Your ClientsPayroll companies stay on top of evolving labor laws, tax filing deadlines, and regulatory reporting. By connecting clients with a payroll partner, brokers help them avoid costly mistakes while ensuring compliance with federal and state requirements. This proactive support enhances the broker’s reputation as a trusted advisor rather than just a policy provider.
- Deliver a Seamless Client ExperienceClients value efficiency. When payroll and benefits are aligned, employee onboarding, deductions, and recordkeeping become faster and more accurate. This reduces manual data entry and errors, freeing HR teams to focus on people instead of paperwork. A broker who brings that kind of ease to clients immediately sets themselves apart in a competitive marketplace.
- Expand Your Service Offerings Without Expanding Your WorkloadPayroll partnerships allow brokers to offer more comprehensive HR solutions—such as time tracking, HR support, and retirement plans—without taking on additional administrative burden. This diversification increases your value proposition, enabling you to attract larger clients or deepen relationships with existing ones.
- Stay Competitive With a Tech-Driven EdgeToday’s employers expect modern, digital solutions that simplify their operations. By aligning with a payroll company that uses advanced technology, brokers can demonstrate innovation and meet these expectations head-on. This positions you as a forward-thinking consultant who brings technology and expertise—not just insurance quotes—to the table.


